Samsung overtakes Chinese companies, regains ‘Taj’

Samsung has regained top position in the global smartphone market. In August 2020, Samsung once again reached the top. Last year, Chinese smartphone company Huawei defeated Samsung in this race. According to Counterpoint’s latest report, Samsung has once again attained the top position in the global smartphone market. In addition, Samsung Indian smartphone is reached first top position bar 2018 years in the market. In the month of August, the Korean company has a 22% market share in the global market, which is more than any manufacturer.

At the same time, Chinese smartphone manufacturer Huawei has reached the second place. Huawei’s market share fell to 16% in August. Which was 21 percent in the month of April. However, the partnership of brands like Xiaomi has increased. Xiaomi reached an 11 per cent stake in August. Temporary declined in April due to lockdown in the sale of Samsung smartphones. 

According to the report, Samsung has seen a surge in cell sales as soon as the lockdown opens in India. Samsung (Samsung) adopted aggressive online channel strategy and the company benefited from anti-China sentiment in India, due to which the market share of the company has increased significantly after 2018. Samsung’s share in the global market has increased by 2 per cent from April to August, i.e. 20 to 22 per cent.

Although the gap between Samsung and Huawei has increased, the main reason is the decrease in Huawei smartphone sales. Huawei had achieved the top position with a market share of 21 percent, but in August 2020, the company’s market share fell to 16 percent. At the same time, the market share of Xiaomi has increased from 8 percent to 11 percent. Apple’s sales figures have been steady. The company remains at a 12 per cent stake. Counterpoint reports that the company’s sales are increasing in November after the launch of the iPhone 12 series.