Many Chinese apps have been banned in India this year due to national security concerns. After which came the alternative Indian app of these apps. But the alternative of Chinese companies in the smartphone market has not yet been created. According to a recent report, the market share of Chinese smartphone brands in the third quarter of 2020 increased by 2 percent over the previous quarter. The market share of these brands was 72 percent in the previous quarter. In the third quarter, it stood at 74 percent. However, between January and March, the share was 61 percent. As a result, the anti-China trend has had some effect.
According to Counterpoint, Chinese brands are set to capture more markets during the festive season. Because right now companies like Xiaomi, Oppo, Vivo, OnePlus and Realme are offering great offers on their phones. This offer will increase their sales overall. As a result, their market share could increase from 74 percent to 75 percent.
Counterpoint analyst Jain said, “The scepticism about Chinese brands has diminished. However, many global brands like Samsung and Apple are among the options for consumers, who have become aggressive in both their pricing and channel strategy. This year, we expect Chinese brands to have a market share of 60-65 percent.”
Indian brands grew 0.02 percent in the third quarter. Of course, it cannot be said that Indian brands are lagging behind. Recently Micromax has launched two of their new smartphones in the market. Although not able to compete with Chinese brands, these two smartphones will help create a market for Indian smartphone brands. Counterpoint also said that with 24 percent market share, Samsung has now become the number one smartphone brand in India.
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