Adding this feature requires apps to require device user permission to collect data for personalized ads! As a result, various apps will not be able to arbitrarily misuse user information for advertising purposes. Needless to say, many app developers and advertisers are appalled to hear that Apple can integrate this feature into their various OS platforms!
The Wall Street Journal reports that Apple’s move is already facing opposition. Even some well-established companies and developers, in conjunction with the French Competition Authority, have begun to oppose this idea of the future. They called Apple’s idea “uncompetitive.” According to them, if Apple’s device users get a chance to deny the advertising agency this way, it will have an impact on the business. Tech-experts also say that if this feature is included, apps will need to get device user approval through App Tracking Transparency. Otherwise they will not be able to access the device in any way! Apple’s developer website agrees.
News that Apple will keep their decision intact in the face of thousands of oppositions. They are committed to protecting the privacy of their OS users. They are not reluctant to use the best technology in this regard, but by using the technology they want to stop the unjust whims of the advertisers by using various apps and websites. If device users can deny tracking of advertisers on a direct app-by-app basis, TechMahal believes that the privacy of netizens will be largely protected.
